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The Strictly Spanish Blog


Transcreation: A Pivotal yet Unacknowledged Act within Translation

3/2/2018 by Sara Leonhartsberger

While the concept of language translation (the act of transferring information from one language to another) is widely known, the element of transcreation within translation is often obscure to those outside the translation industry. Transcreation refers to the act of developing alternate phrasing in the target language to convey the same meaning as the source language; while this is a common element in translation, some forms of translation require more transcreation than others when the original meaning faces a greater risk of obscurity. Some areas that offer frequent opportunities for transcreation are marketing slogans, rhyming text, and idioms.

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